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A marketing system built for one trade. It has produced $11M+ in closed pool projects, including $1.2M in eight months for a single builder in Texas.
Real companies. Real signed contracts. This is what changes when a builder stops improvising their marketing and runs a system instead.
Take control of your lead flow.
We take on builders we know we can help. Answer a few questions and schedule a time to speak with our team.
Book a Discovery Call →About two minutes. Every application is reviewed personally.
Every campaign begins with real footage of real builds. This is a sample of what we shoot for the builders we work with.












We come to you, film your best builds, and turn that footage into the campaigns that fill your schedule.
Apply Here →Every builder below started in the same place: excellent work, an unpredictable phone. Here is what changed, and what it produced.
Client A · Details On Request
This builder came to us in November with an empty January and February. Referrals had carried the business for years, and they stopped the moment the weather turned. We filmed three finished builds, launched a paid campaign inside a 40-mile radius, and routed every inquiry through an application screened on budget and property. Rather than wait for spring, he spent the off-season signing contracts for it.
“We signed more in the off-season than we normally do in April and May combined.”
Client B · Details On Request
This builder was already busy, but the jobs were small and the margins thin. The issue was never volume, it was the type of homeowner walking through the door. We rebuilt the front end around his highest-end work, raised the qualifying bar on the application, and let the content do the filtering. Average contract value climbed, and the crews stopped bouncing between low-ticket jobs.
“We stopped quoting small pools. The leads coming in now are the projects we actually want.”
Client C · Details On Request
This builder had run ads with a lead-gen company and received a list of names already sold to three other pool companies. We started over with his own footage, his own landing page, and his own application. Day one produced fourteen homeowners who had answered the budget question before he ever picked up the phone.
“The difference is these people already know who I am before I call them.”









We take one custom pool builder per market. Answer a few questions and we will tell you straight away whether yours is open.
Apply Here →Takes about 2 minutes. We review every application personally.
The D&S Marketing Firm exists for one purpose: to keep good pool builders busy with the projects they want to be building.
Most marketing agencies will take any client with a credit card. It is why most of them cannot tell a gunite build from a vinyl liner, and why their ads deliver homeowners shopping for a hot tub.
We went the other direction. We work with pool builders exclusively, we learn the job the way an estimator would, and we build campaigns around what moves a homeowner to sign a five-figure contract. That focus is why we commit to a number in writing that other agencies will not.
Based in Houston, Texas. Working with builders across the country.
$100K in closed jobs within 90 days. Miss it and we keep working at no cost. We only take on clients we believe we can reach that for.
We will not run campaigns for two builders competing over the same homeowners. Your market is yours for as long as you are with us.
Our team comes to your jobsite. No stock footage, no templates, no recycled creative from a builder in another state.
Two minutes to apply. If we are not the right fit, we will say so on the call.
Apply Here →Send this over and we will come back with a straight answer on whether we can produce $100K in closed jobs for you within 90 days.
Takes about 2 minutes. We review every application personally.
We review it personally, usually the same business day. If your market is open and the fit looks right, we send a time to talk. If it is not, we will tell you that too.
No. We walk through your current numbers, the state of your market, and what the first 90 days would realistically produce. You leave with a plan whether you hire us or not.
Yes. We are based in Houston and work with pool builders across the country.